The Service
Full-lifecycle business development outsource service
IgniteG2M offers a range of high quality “A-La-Carte” services, specifically packaged and targeted to give best value to each client on a per project basis. IgniteG2M uses only very skilled and experienced industry practitioners in order to deliver a range of high quality services associated with the entire business development process front to back, from product inception to market launch and sales execution. Each engagement is custom designed to give best possible outcome to the client whether it’s a single piece of work under a one off work package or a retained engagement to assist in the ongoing development of a new product/service offering in partnership with the client.
Our unrivalled experience in positioning, commercialising and selling into C-level capital markets clients is underpinned by a proven methodology.
Product Postioning
• Market Research, Sizing and Segmentation
• Product Value Proposition and Roadmap
• Product Competitor and SWOT analysis
• Pricing and Commercial Packaging
• Pre-Sales Presentations, Demo preparation and Collateral
Sales Strategy
• Campaign Creation – target lists, named accounts, target functions
• Training – SME Positioning & Value Prop Articulation
• Channel & Partner Strategy (Direct v Indirect)
• Product / Service Commercials Models & Entry Level Optimisation
• Operate / Delivery Model Commercialisation
• Sales Engineering / Scope Validation Methodology
Marketing
• Marketing Planning, budgeting
• Media and PR Partnerships
• Digital Media, SEO, Social Media, Communities
• Thought leadership, Seminars, Events
• Advertising and Affiliate Marketing
Sales Execution
• Sales Campaign Execution
• Sales Pipeline Generation & Tracking
• Resource Optimisation (Direct v Channel)
• Sales Team Construction
• ‘Teach The Man to Fish’